Bahrain continues to lead in the region by focusing on strong MICE growth. Since the opening of Exhibition World Bahrain, the country has grown its presence in global business tourism. The venue serves as a key part of Bahrain’s push to attract international conferences and exhibitions.
From the start, EWB aimed to deliver top-quality experiences. It has already welcomed over 1.1 million guests. With each new event, Bahrain increases its influence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.
Recently, the venue hosted three major events at once. Jewellery Arabia, Scent Arabia, and Cityscape Bahrain brought in global brands and visitors. These events showcased Bahrain’s ability to host world-class experiences. Each one added to Bahrain’s strong MICE growth.
In another major success, Bahrain became the first Middle Eastern country to host the UN Tourism World Forum on Gastronomy Tourism. The event attracted over 500 participants from more than 50 countries. This move highlighted Bahrain’s global vision for tourism and business.
Another unique feature of EWB is its large-scale kitchen. With an area of 3,600 square meters, it can serve up to 10,000 people. This helps support large-scale gatherings and reinforces Bahrain’s strong MICE growth.
Beyond the venue itself, Bahrain follows a national tourism strategy. This plan runs until 2026 and aims to turn the country into a prime event destination. EWB plays a central role in achieving this national goal.
To attract more global organizers, Bahrain offers tailored event packages. These include special prices, full support, and flexible services. Because of this, more international planners are choosing Bahrain.
Additionally, Bahrain continues to work closely with hotels, airlines, and travel firms. These strong partnerships make organizing events smoother and more efficient. The country’s central Gulf location makes travel simple and fast.
Ease of travel isn’t Bahrain’s only strength. The country also focuses on digital tools and eco-friendly practices. These features are now built into every event at EWB. Bahrain plans to enhance both areas further in the coming years.
Looking ahead, EWB will host key global events like MEOS GEO and the UFI Global Congress. These future conferences will further boost Bahrain’s role in global business tourism.
With modern facilities, a rich cultural backdrop, and strategic planning, Bahrain is clearly focused on strong MICE growth. The country is turning this vision into a powerful reality.
