Zain Group in Kuwait has released its latest sustainability report, reinforcing its commitment to ethical progress. The report outlines new goals and highlights key outcomes of the company’s sustainability efforts. As a result, this move represents a major leap in the Kuwait sustainability strategy.
Zain operates across eight markets in the Middle East and Africa. The company continues to lead in transparency and social responsibility. Through this new report, Zain strengthens its role in advancing the Kuwait sustainability strategy through regional leadership.
The report covers four major focus areas: climate change, responsible operations, inclusion, and youth empowerment. Together, these pillars form the foundation of the Kuwait sustainability strategy, designed to create long-term benefits for both people and the planet.
In its climate work, Zain committed to reaching Net-Zero by 2050. Accordingly, it developed water management plans and reduced water usage by 5.89 percent. These measures play a vital role in advancing the environmental dimension of Kuwait’s national sustainability agenda.
Zain also implemented ESG principles throughout its entire value chain. In fact, it trained 185 suppliers on human rights and labor standards. Over 600 suppliers completed sustainability self-assessments, further reinforcing the company’s alignment with the Kuwait sustainability strategy.
The company also supported job creation, generating 114,000 jobs across its operations. Moreover, it addressed digital inequality through the Women in Tech initiative, which reached nearly 500 participants. These inclusive actions enhance the social pillar of Kuwait’s sustainable development framework.
Zain prioritized employee growth and education. Its IDEU program, in partnership with IE University, trained 2,000 employees. This commitment to skill-building reflects the workforce development focus within the broader Kuwait sustainability strategy.
Additionally, the Generation Youth pillar impacted 16 million children and youth. Zain earned high ratings in global child rights benchmarks, tripling regional averages. Such outcomes strengthen the child-focused goals embedded in the Kuwait sustainability strategy.
The company launched its #EveryChildHasRights campaign to highlight violence against children. This effort reached 16 million people, raising regional and global awareness. It marks another community-focused milestone supporting Kuwait’s long-term environmental and social responsibility plan.
Zain also addressed screen time issues through a campaign that reached over 43 million viewers. This project supported parents and children, helping them set healthy digital boundaries.
In parallel, Zain advanced child protection by supporting Child Helpline International. This collaboration boosted service quality and expanded digital access for youth support.
To conclude, Zain unveiled a new five-year strategy titled 4WARD–Progress with Purpose. This roadmap emphasizes continuity, innovation, and sustainability. As a result, the new strategy directly contributes to the ongoing evolution of the Kuwait sustainability strategy.
