UAE-based e& has evolved from a regional telecom operator into one of the world’s fastest-growing technology groups, leveraging AI, cloud computing, fintech, and digital lifestyle innovations. In 2024, the company reported a 10.1% revenue increase to Dhs59.2bn ($16.1bn) and an 11.7% rise in subscribers to 189.3 million. Key milestones included the majority acquisition of PPF Telecom’s assets in Central and Eastern Europe, adding over 10 million subscribers, and the acquisition of GlassHouse to expand cloud capabilities in Türkiye, South Africa, and Qatar.
Recognized as the ‘World’s Fastest Growing Brand’ by Brand Finance, e&’s brand value surged to $15.3bn. The company’s transformation is driven by two key verticals: e& international, focusing on global digital transformation, and e& life, redefining consumer experiences through fintech, entertainment, and lifestyle services.
e&’s fintech arm, e& money, became the UAE’s leading financial super app, with downloads growing 1.6 times year-on-year. The company also launched micro-loans and a digital wage protection system and expanded wealth creation tools like gold investing. In entertainment, its streaming platform, STARZ ON ranked among the top three in the GCC, with over 5.9 million downloads in 2024.
With a customer-centric approach and AI-driven innovations, e& aims to sustain its growth trajectory, expanding into new markets and investing in next-generation technologies.
