In the UAE, the Gold price has surged past Dh400 a gram, reaching unprecedented highs across the Emirates. Retail prices on Tuesday morning showed 22-karat gold at Dh411.25 per gram and 24-karat at Dh444.25. This sharp increase is reshaping buying patterns as shoppers look for promotions such as zero-interest charge offers to manage costs.
Jewellery retailers in Dubai, Abu Dhabi, and Sharjah report slower sales as many customers delay purchases. Buyers hope for price drops or more appealing offers before committing. Industry experts explain that while zero making charge promotions help offset high costs, jewellers rarely extend them to new collections.
Traditionally, stores in the UAE reserve such offers for older stock to maintain the perceived value of jewellery. Standard discounts of 10 to 20 percent remain common for fresh designs. Retailers believe overusing zero making charge deals could weaken their appeal, so they limit them to a few occasions each year.
Gold price UAE continues to pressure household budgets, especially for those purchasing wedding ornaments or investment pieces. Promotions provide an incentive, but timing is essential. Analysts note that buyers who secure deals during temporary dips often achieve better long-term value.
Leading chains in the Emirates are cautiously testing expanded zero making charge campaigns. However, they balance these against concerns about profitability and brand positioning. Some companies see them as vital for keeping footfall steady during periods of high bullion costs.
Another emerging trend is the growing interest in 18-karat gold. Younger and style-conscious shoppers appreciate its lighter designs and modern finish. Jewellers highlight that 18K pieces offer flexibility and may include stones, enhancing resale value. Select stores now run zero making charge promotions on certain 18K items to attract fresh demand.
Experts forecast that global bullion markets will stay volatile through 2025 due to economic uncertainty and currency fluctuations. Retailers in the UAE may continue adjusting strategies to sustain sales without undermining margins. Observers advise shoppers to track the gold price UAE carefully, plan purchases around promotions, and prioritize trusted jewellers for quality assurance.
As international prices remain strong, the domestic jewellery trade faces pressure to innovate. Limited-time zero-interest charge offers and diverse product ranges could help stores maintain customer interest in a challenging environment.
