Keeta UAE Expansion gained momentum as the Ministry of Investment signed a major agreement with the Chinese-owned platform. The deal positions the UAE as a regional hub for digital commerce and advanced logistics innovation.
Signed in Dubai, the Memorandum of Understanding establishes Keeta’s UAE headquarters. Over the next three to five years, the company plans significant investment in the market. This includes both capital spending and extensive integration of local businesses onto its platform.
Keeta UAE Expansion will see hundreds of millions of dollars invested in the country. In addition, plans include creating more than 350 high-skilled jobs across technology, logistics, and operations. Furthermore, by doing so, the initiative strengthens both employment and innovation in the national economy. It supports long-term economic growth and enhances the UAE’s position as a regional technology hub.
Moreover, Keeta intends to onboard over 5,000 small and medium enterprises from the UAE. This integration allows local businesses to benefit from advanced e-commerce tools and broader customer reach. As a result, the platform supports diversification and entrepreneurship in line with national goals.
Additionally, the agreement also focuses on innovation in last-mile delivery. Keeta will deploy AI-powered solutions such as drones and autonomous vehicles. Moreover, these technologies promise greater efficiency, faster service, and reduced environmental impact. Analysts believe such innovations could transform regional logistics models.
In addition, training programmes and workshops will be introduced. These initiatives aim to transfer knowledge and develop local talent in digital commerce and logistics. Industry observers highlight the importance of such programmes in strengthening the national skills base.
Government officials confirmed that the Ministry of Investment will coordinate with federal and emirate-level partners. Authorities will explore incentives to encourage growth under established national frameworks. This cooperation ensures that Keeta UAE Expansion aligns with broader economic strategies.
Experts argue that the deal underscores the UAE’s ambition to become a leader in advanced logistics. By attracting major global players, the country demonstrates its ability to support technology-driven investment at scale. Regional e-commerce demand continues to grow, and this expansion strengthens supply chain resilience.
Looking ahead, the partnership is expected to accelerate innovation and competition across the sector. With significant resources dedicated to AI-driven delivery and SME integration, the UAE reinforces its role as a hub for next-generation commerce.
Ultimately, Keeta UAE Expansion reflects confidence in the nation’s market potential. The combination of investment, technology, and talent development positions the UAE to lead in digital trade and logistics.
