Saudi Arabia recently hosted the first-ever Cultural Investment Conference in Riyadh, highlighting cultural investment as a key driver of economic growth. The two-day event brought together arts practitioners, government officials, investors, and diplomats to explore opportunities in the cultural economy.
Held by Prince Mohammed bin Salman, the conference focused on financing models, strategic partnerships, and the growing role of cultural capital. Experts noted that investing in culture can strengthen national identity and boost Saudi Arabia’s global influence.
Attendees first examined emerging markets and untapped sectors, while also considering returns on cultural investments. Furthermore, they discussed strategies for financing future projects, explored AI applications in creative industries, and additionally identified ways to increase investor confidence.
Saudi officials stressed that cultural investment supports Vision 2030, the Kingdom’s plan to diversify the economy and reduce reliance on oil. They encouraged the private sector and international partners to collaborate in building a vibrant cultural landscape.
The event also highlighted creative entrepreneurship. Investors shared ideas on public-private partnerships and venture capital to support artists, startups, and cultural institutions. Discussions included how small and medium-sized enterprises can enter the cultural market.
Several successful projects were showcased, demonstrating measurable economic returns and social impact. Delegates explored technology and AI to improve efficiency, scale operations, and engage audiences. Panelists also emphasized cultural education’s role in sustaining creative industries.
Experts said cultural investment not only drives revenue but also strengthens tourism, education, and global branding. Leveraging cultural assets can help Saudi Arabia attract talent and enhance its regional creative hub status.
Looking ahead, organizers plan to turn discussions into concrete projects. Stakeholders aim to track outcomes, measure returns, and promote public-private collaboration.
Cultural investment is emerging as a key tool for economic diversification, creative entrepreneurship, and expanding Saudi Arabia’s global influence. The conference showed that culture serves as both an economic asset and a strategic national resource.
