The Bahrain Institute for Pearls and Gemstones (DANAT) and Kooheji Jewellery signed a cooperation agreement at Jewellery Arabia 2025. The event took place at Exhibition World Bahrain from November 25 to 29. This partnership emphasizes Jewellery Certification and aims to boost consumer confidence while strengthening quality standards in the local and regional jewellery markets.
Under the agreement, DANAT will test and certify Kooheji Jewellery pieces. Each gemstone and material will receive official documentation to confirm authenticity, quality, and integrity. Consequently, customers can shop with confidence and trust in the products’ value.
The collaboration comes at a pivotal time. The global jewellery market is rapidly evolving, and laboratory-grown diamonds are gaining popularity. Therefore, Jewellery Certification plays a critical role in distinguishing natural gemstones from synthetic alternatives. This ensures buyers know the products are authentic.
Noora Jamsheer, CEO of DANAT, highlighted the importance of cooperation among national institutions. She said the partnership strengthens DANAT’s mission to promote transparency, enhance consumer confidence, and uphold excellence in the jewellery sector. Additionally, she noted it reinforces DANAT’s position as an internationally recognized authority for gemstone testing and certification.
Ahmed Jawdet, CEO of Kooheji Jewellery, called the partnership a strategic milestone. He said Jewellery Certification from a neutral authority provides customers with strong assurance about authenticity and reliability. He also emphasized that the collaboration aligns with global trends in the luxury goods market. Furthermore, it reinforces Kooheji Jewellery’s position as a leading jewellery house in the region.
Together, DANAT and Kooheji commit to sustainable growth and higher quality standards. Moreover, customers benefit from a trusted and transparent shopping experience. They gain assurance that their jewellery meets rigorous testing and international benchmarks.
The agreement also reflects wider industry trends. Certification and transparency are increasingly shaping consumer trust and competitiveness. By providing documented testing, Kooheji Jewellery ensures its collections meet modern expectations. Meanwhile, DANAT strengthens its role as a national reference for quality and excellence.
Overall, this partnership highlights the shared vision of DANAT and Kooheji Jewellery. It promotes Jewellery Certification, supports industry growth, and provides buyers with confidence in every purchase.
