Digital Dubai and the Mohammed Bin Rashid Space Centre (MBRSC) have launched the AI Emirati project to combine culture and technology. The initiative will create intelligent digital characters that reflect Emirati identity and showcase the UAE’s growing achievements in the space sector.
The agreement was signed in Dubai by Shaima Al Zarooni, Director of Marketing and Communication at Digital Dubai, and Abdullah Ahli, Head of Information Technology at MBRSC. H.E. Salem Humaid Al Marri, Director General of MBRSC, and H.E. Tariq Yousef Al Janahi, CEO of Corporate Enablement Sector at Digital Dubai, also attended the signing ceremony.
Through this partnership, both sides will exchange expertise and strengthen cooperation in innovation and storytelling. MBRSC will share verified scientific data on Emirati astronauts and national space missions. In turn, Digital Dubai will use advanced AI tools to design engaging voice content that connects technology with local culture.
The AI Emirati project will also feature digital characters that represent national pride and creativity. These virtual personalities will appear in a special episode about the Mohammed Bin Rashid Space Centre. The production will highlight the UAE’s leadership in global space exploration and inspire young Emiratis to pursue science and technology careers.
Officials said the initiative supports the UAE’s vision for digital transformation and cultural preservation. Al Zarooni noted that innovation can help tell the nation’s story in new and meaningful ways. Similarly, Al Marri said the project will encourage youth to explore scientific opportunities and contribute to the country’s growth.
Moreover, the AI Emirati project aligns with the UAE’s ambition to lead in digital innovation. It shows how collaboration between government entities can create content that celebrates national values while embracing technology.
Looking forward, both organizations plan to expand their cooperation with more AI-driven projects. They also aim to produce interactive stories that honor Emirati achievements and inspire future generations.
