Abercrombie Middle East Expansion took a major step forward as Majid Al Futtaim launched the retailer’s first regional e-commerce platforms. The partnership also unlocks rights for new store openings across untapped Middle Eastern and North African markets.
Dedicated online stores for Abercrombie & Fitch and Hollister are already live in Saudi Arabia. In addition, Qatar will follow soon, while Egypt, Jordan, and Lebanon are part of the next rollout. This marks Majid Al Futtaim Lifestyle’s debut in those markets and strengthens its omnichannel strategy.
The extended agreement deepens a 16-year partnership between Majid Al Futtaim and Abercrombie & Fitch Co. Under the new deal, the lifestyle division secures both digital and retail expansion rights. Leaders at both companies described the milestone as central to building a stronger regional presence.
Fran Horowitz, CEO of Abercrombie & Fitch Co., said the company intends to “meet customers where they are.” He emphasized that the deal aligns with the brand’s global ambition to expand access through both digital and physical channels. Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, highlighted the collaboration as “a milestone for scaling the brands across the Middle East.”
The announcement comes after strong financial performance in 2024 and early 2025. Majid Al Futtaim Lifestyle reported a 26 percent revenue increase last year, while digital sales jumped by 31 percent. Growth continued in 2025, with 20 new stores launched in the first half of the year. One major opening included an Abercrombie & Fitch store at Solitaire Mall in Riyadh.
Currently, the lifestyle portfolio spans 105 physical stores and 32 e-commerce platforms. This expansion with Abercrombie adds to a broader push to diversify offerings and capture rising consumer demand across the region.
Retail analysts note that Abercrombie Middle East Expansion reflects a wider trend among global brands. Many are strengthening partnerships with regional operators to navigate complex markets and maximize customer reach. Omnichannel strategies now dominate growth models, especially as digital adoption accelerates in Gulf economies.
Looking ahead, executives expect further expansion across the Middle East and North Africa. With rising spending power among younger consumers, brands such as Abercrombie see significant potential. Consequently, both Majid Al Futtaim and A&F Co. remain focused on combining e-commerce and physical presence to drive long-term success.
The momentum behind Abercrombie Middle East Expansion signals confidence in regional retail prospects. With both companies investing in digital platforms and new stores, the partnership is set to redefine consumer experiences across multiple markets.
