HomeInvestmentNice One Third-Quarter Profit Falls 70% to SR1.78 Million as Expenses Rise

Nice One Third-Quarter Profit Falls 70% to SR1.78 Million as Expenses Rise

Nice One Beauty Digital Marketing Co.’s net profit attributable to shareholders fell 69.8% to SR1.78 million in the third quarter of 2026, from SR5.92 million a year earlier.

Revenue rose 2.7% to SR257.2 million, the Saudi online beauty retailer said in a filing on the Saudi Exchange on Thursday, according to Mubasher and Al Yaum newspaper.

Nice One logo sign on a wall
The Nice One sign on a wall, in an undated photo published by Mubasher with the company’s third-quarter results on October 29, 2026. Photo: Mubasher

Operating profit fell 53.7% to SR3.68 million.

General and administrative expenses rose 27.9% to SR17.13 million, partly because of costs linked to closing some loss-making retail stores. Selling and marketing expenses rose 3% to SR42.14 million.

Competition and logistics

The company said tougher competition weighed on visits and orders on its online platform. Visits fell 1.7% to 33.35 million in the quarter.

Logistics difficulties also limited the availability of some products, lowering the rate at which visits turned into orders, the company said.

Retail stores contributed 4.7% of revenue in the quarter, up from 2% a year earlier.

Compared with the second quarter, when it posted a net loss of SR19.93 million, Nice One returned to profit. Revenue rose 36.6% from the previous quarter, helped by sales around Saudi National Day.

For the first nine months of 2026, the company posted a net loss of SR9.5 million, against a profit of SR28.76 million a year earlier. Nine-month revenue fell 3.4% to SR741.43 million.