Nissan Kuwait Campaign celebrates heritage and local connection ahead of Kuwait National Day in 2026. The brand highlighted its Japanese DNA, long-standing philosophy, technology, and design while embracing Kuwaiti culture.
Nissan has partnered with Abdulmohsen Abdulaziz Al Babtain Co for more than 75 years. Since debuting in Kuwait in 1948, the brand has built trust across generations. The campaign, released during Ramadan, coincides with the upcoming National Day and Liberation Day celebrations.
The initiative focuses on long-standing Nissan owners, families, and individuals who have grown up with the brand. It reinforces trust, loyalty, and emotional connection, positioning Nissan as a brand that belongs to Kuwaiti society.
The campaign uses a hero film under the tagline “Japanese but Kuwaiti at heart | ياباني والقلب كويتي.” The film showcases cultural fusion through daily life, design, and Nissan Patrol experiences. Horizon FCBKuwait developed the campaign with managing director Elie Farah, creative director Ahmed Zedan, and account manager Ahmed Ibrahim.
Nissan Kuwait Campaign spans multiple platforms. The hero film runs on social media, digital outdoor screens, cinemas, and streaming platforms such as Shahid. These placements ensure broad visibility and engagement across all key audiences.
Supporting the hero film, tactical campaigns highlight major events including Kuwait National Day, Liberation Day, Ramadan, and Eid Al Fitr. The campaign integrates special offers and cultural narratives to maintain continuity between storytelling and commercial activities.
Kuwaiti influencers who speak Japanese or relate to Japanese culture reinforced the cultural fusion theme. This authentic approach bridges heritage and local identity, strengthening emotional engagement.
Visual storytelling blends Japanese precision with Kuwaiti traditions. Scenes include a woman applying eyeliner, a man fixing his ghutra, hennaed hands holding Nissan interior fabric, and Japanese-influenced Ramadan decor. Arabic calligraphy emphasizing the campaign tagline enhances cultural pride and continuity.
The campaign connects heritage-driven loyalty with new adopters seeking global quality and local relevance. Nissan Kuwait Campaign emphasizes family legacy, evolving brand values, and continuity across generations.
The campaign launched on February 8, 2026, and will run for 45 days until Eid Al Fitr. Early results show over 64,800 video views in 24 hours and more than 250,000 views so far. Social media engagement, influencer reach, and overall brand impact are continuously monitored.
Nissan Kuwait Campaign demonstrates how global heritage and local culture can merge to create meaningful emotional connections while supporting brand growth in the region.
