QNB has joined forces with Mastercard and McLaren Racing for a high-impact global marketing move. This QNB McLaren partnership brings QNB into the global spotlight during the Formula 1 Tag Heuer Grand Prix De Monaco 2025.
Mastercard, a primary McLaren partner, offered QNB the chance to serve as an official race partner. This rare opportunity marked a new milestone for QNB, the largest financial institution in the Middle East and Africa.
With this move, QNB enhanced its global brand presence through prominent placement on the McLaren MCL39 and on driver visors. Millions of fans around the world saw QNB’s branding during the iconic Monaco race.
Moreover, the collaboration strengthens Mastercard and McLaren Racing’s goal to build deeper fan engagement. The partnership began last year in Las Vegas and has only grown since then.
This QNB McLaren partnership showcases how financial services and global sports can align for mutual growth. Mastercard sees this effort as a way to bring “Priceless” experiences to life for its cardholders and partners.
At the same time, QNB McLaren partnership leverages this partnership to boost its international visibility and align with elite global brands. According to QNB Chief Business Officer Yousef Mahmoud Al-Neama, the deal supports the bank’s mission to enter the ranks of the world’s top banks.
He explained that the presence of QNB’s branding at such a prestigious event adds major weight to its global recognition efforts. The Monaco Grand Prix provided a perfect stage for such exposure.
Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, emphasized the energy of motorsports. He noted that F1 continues to grow in popularity and that McLaren stands out for its innovation and community engagement.
This QNB McLaren partnership also connects cardholders to exclusive experiences. Mastercard cardholders gain access to events that combine racing with entertainment, food, and music. These moments help deepen customer loyalty and emotional engagement.
As sports marketing evolves, QNB positions itself as a leader ready to invest in meaningful connections. With this campaign, the bank reaches beyond regional markets and steps firmly into global territory.
By aligning with McLaren and Mastercard, QNB demonstrates its strategy to scale globally while embracing innovative marketing. The race at Monaco wasn’t just fast, and it was a branding breakthrough.
