Oman took a significant step in advancing its lifestyle real estate sector with the official launch of the Rove Oman partnership in Muscat.
LEO Development announced a strategic partnership with Rove, a joint venture between Emaar Properties and Dubai Holding, in Muscat this week. The agreement introduces a new lifestyle-driven residential concept to the Sultanate.
This partnership represents Rove’s first official entry into Oman’s property and hospitality market. Moreover, it reflects growing investor confidence in Oman’s urban development strategy.
The announcement took place in Muscat during a high-level event attended by senior government and business leaders. Notably, the timing aligns with Oman’s ongoing economic diversification efforts.
Qais bin Mohammed bin Moosa Al Yousef attended as Chairman of the Public Authority for Special Economic Zones and Free Zones. His presence highlighted government support for private sector investment.
Viktor Serenkov, Chairman of LEO Development, represented the developer during the signing ceremony. He emphasized long-term value and sustainable urban growth.
Shaikh Faisal bin Abdullah Al Rawas, Chairman of the Oman Chamber of Commerce and Industry, also attended. His participation signaled strong private sector engagement.
Munir Al Muniri attended as Deputy President for Operations at the Oman Investment Authority. Meanwhile, Dubai Holding leaders joined to reinforce regional cooperation.
The first project under the partnership is Rove Home Muscat Expressway. The development will offer one- and two-bedroom apartments and lofts.
Importantly, the project sits near Muscat Hills with direct access to major road networks. Therefore, residents will enjoy strong connectivity across the capital.
The location provides easy access to business districts and urban destinations. In addition, it sits close to the Oman Convention and Exhibition Centre.
Muscat International Airport also lies within short driving distance. As a result, the site appeals to professionals and frequent travelers.
The development will include fully furnished units designed for modern urban living. Amenities will support both work and leisure needs.
Facilities will include a rooftop garden, lap pool, and co-working spaces. Retail outlets and a signature café will enhance daily convenience.
Rove Oman launch reflects a broader trend toward branded residential living across the Gulf. Investors increasingly favor lifestyle-focused developments with strong brand backing.
Rove brings strong regional credentials to the partnership. The brand manages over 8,000 keys open or under development across the region.
Its design philosophy focuses on efficiency, sustainability, and local character. Therefore, it aligns well with Oman’s cultural and environmental priorities.
Serenkov said the partnership responds to changing lifestyle expectations among residents and investors. He stressed long-term economic value creation.
Paul Bridger, Chief Operating Officer at Rove, highlighted local market knowledge as a key strength. He praised Oman’s investment environment and growth potential.
Looking ahead, both partners plan multiple projects across Muscat and other strategic zones. These include integrated tourism complexes and free zones.
Rove Oman launch also supports job creation and skills development within the local market. Consequently, it strengthens Oman’s non-oil economic base.
As Oman attracts more international brands, competition will likely increase. However, strong partnerships can raise overall market quality.
Rove Oman launch positions the Sultanate as a rising destination for lifestyle investment. Ultimately, it signals confidence in Oman’s long-term urban vision.
