Oman has launched a bold initiative to transform Salalah into a strategic real estate investment destination.
The plan aligns with Oman Vision 2040, which seeks to diversify the economy and strengthen private sector involvement.
The Ministry of Housing and Urban Planning has introduced the New Salalah Masterplan. Moreover, the plan sets a 15-year timeline for execution.
It aims to build 12,000 residential units across four walkable, well-planned neighborhoods. As a result, the city expects to house up to 60,000 people.
In addition, the development will include 3.5 million square meters of green space. This supports both livability and environmental sustainability.
Furthermore, 100,000 square meters will be dedicated to cultural and community amenities. These features are designed to enrich the urban lifestyle.
Historically, Salalah has drawn tourists for its cooler climate and lush monsoon season. However, the city now aims to attract long-term residents and investors.
According to Ibrahim Waili, Executive Director for the National Spatial Strategy, Salalah holds strategic advantages.
He highlighted its access to the sea, modern roads, and cooler weather as key attractions for Salalah real estate investment.
Significantly, the government will lead infrastructure development, including utilities, roads, a marina, and a canal network.
Meanwhile, private developers will receive flexible land-use options, allowing for better return on investment.
Already, international interest is rising. For example, one residential project reports that 50% of buyers are from Poland.
This demonstrates growing confidence in Salalah real estate investment from foreign markets.
In terms of logistics, Salalah boasts a modern seaport and airport. Thus, it offers high connectivity with low operational risks.
Additionally, the city will benefit from Oman’s $85.7 billion national development pipeline.
Investors may also take advantage of the Golden Visa program. This allows residency for foreign buyers and encourages property ownership.
With construction starting later this year, the transformation is moving from vision to reality.
Ultimately, Salalah is shifting from a seasonal retreat to a year-round economic and residential center.
All signs point to Salalah becoming a rising star in the Gulf real estate market.
