Samba Bank Limited Pakistan, has launched a new Saudi-focused business platform in Islamabad, marking a significant step in strengthening economic cooperation between Pakistan and the Kingdom of Saudi Arabia. The bank inaugurated “The Kingdom Connect – Saudi Business Facilitation Center” at its Jinnah Avenue Branch, aiming to support cross-border trade, investment, and business engagement.
The new center reflects Samba Bank’s strategy to play an active role in regional economic integration. Moreover, it aligns with growing interest from Saudi investors exploring opportunities in Pakistan across energy, infrastructure, agriculture, and services. Through this initiative, the bank seeks to reduce barriers and improve coordination for businesses operating between both markets.
Senior government and diplomatic officials attended the inauguration ceremony. These included Jamil Qureshi, Secretary of the Special Investment Facilitation Council, and Muhammad Saleh Al Ali, Deputy Ambassador of Saudi Arabia. In addition, Dr Omar Jehangir from SIFC and Abdullah Soliman Aldoikh from the Saudi Embassy joined the event alongside Samba Bank’s leadership.
Rashid Jahangir, Acting President and CEO of Samba Bank Limited, hosted the ceremony with senior bank executives. During the event, speakers emphasized the importance of institutional support in attracting foreign investment. They also highlighted the need for reliable financial and advisory services to support long-term partnerships.
The Kingdom Connect operates as a one-window business facilitation platform. It offers fully equipped meeting rooms, advanced conferencing facilities, and structured business-to-business matchmaking services. Furthermore, the center provides secretariat support and coordinates engagement with relevant government and regulatory bodies.
This integrated approach aims to simplify procedures for investors and companies. As a result, businesses can save time, reduce costs, and improve decision-making. The platform also encourages direct dialogue between private sector players and public institutions.
Officials noted that the center will help deepen trust between Pakistani and Saudi businesses. Consequently, it may improve investor confidence and accelerate deal execution. The initiative also supports broader government efforts to boost foreign direct investment.
The launch comes as Samba Bank continues expanding its branch network across Pakistan. Therefore, the bank reinforces its presence in key commercial hubs. Through such initiatives, Samba Bank positions itself as a facilitator of cross-border investment and a partner in regional economic growth.
