MCH Global has opened a new office in Riyadh, emphasizing its commitment to the creative economy of Saudi Arabia. Moreover, this expansion builds on years of successful projects across the Kingdom. Previously, the agency delivered experiences in Riyadh, Jeddah, Dammam, Al Khobar, and Al Ula. Therefore, the new base enhances the team’s expertise and leverages existing market momentum.
The agency has partnered with clients including Lucid Motors, Mohamed Yousuf Naghi Motors Co., and ALAT. In addition, it has supported initiatives in entertainment, tourism, cultural projects, and national calendar events. By opening an on-ground office, MCH Global can co-create experiences that resonate locally while inspiring audiences globally.
The global head of strategy at MCH Global stated, “Our work in Saudi Arabia focuses on cultural intelligence and aligning with the Kingdom’s vision. Consequently, this office enables us to design experiences that connect deeply and support the Saudi Arabia creative economy.”
MCH Global has a strong track record across Europe, the Middle East, and Africa. Furthermore, the agency partners with government entities, regional brands, and global companies to design immersive experiences. Establishing a permanent Riyadh presence ensures faster responses to opportunities and stronger engagement with local stakeholders.
The managing director of MCH Global said, “Saudi Arabia represents one of the world’s fastest-growing experiential markets. Hence, our expansion reflects confidence in the long-term growth of the Kingdom’s creative economy.” The office will hire a full suite of experiential experts and tap into local talent to drive impactful campaigns.
Overall, strengthening its on-ground capabilities allows MCH Global to contribute meaningfully to the Saudi Arabia creative economy. The agency’s expansion demonstrates its dedication to innovation, culture, and experience-led impact in a dynamic market.
Ultimately, MCH Global positions itself at the heart of Saudi Arabia’s evolving creative landscape, ready to deliver transformative experiences and support cultural growth.
