Saudia tourism livery has taken flight as the airline unveiled a newly branded Boeing 787-9 Dreamliner. The launch highlights Saudi Arabia’s expanding global tourism ambitions. Moreover, the move strengthens national branding through aviation outreach.
On January 18, 2026, Saudia revealed the aircraft in collaboration with the Saudi Tourism Authority. The airline introduced the design to promote Saudi Arabia as a welcoming destination. Additionally, the initiative supports year-round international tourism campaigns.
The Boeing 787-9 Dreamliner carries the registration HZ-ARF. The aircraft displays a Saudi tourism livery featuring a smiling young boy. Furthermore, the design includes Arabic decorative patterns using bold and vibrant colors.
The aircraft tail and engines feature deep purple paint. Likewise, the slogan “Saudi, Welcome to Arabia” appears across the fuselage. The visual identity reflects warmth, heritage, and cultural openness.
According to Saudia Group Director General Ibrahim Al-Omar, the partnership delivers measurable results. He stated that visitor growth reflects strong alignment between aviation and tourism goals. Therefore, national cooperation continues to drive international interest.
Al-Omar also emphasized sustained investment in aviation infrastructure. Moreover, he highlighted improved connectivity across Saudia’s global route network. These efforts support premium travel experiences aligned with international standards.
The Saudi Tourism Authority also welcomed the initiative. CEO Fahd Hamidaddin said the aircraft invites travelers to engage with Saudi culture. In addition, he encouraged passengers to share photos on social platforms.
The airline plans to operate the aircraft across its international destinations. Consequently, the Saudi tourism livery will reach travelers worldwide. This approach ensures continuous global exposure throughout the year.
Furthermore, Saudia and the Tourism Authority maintain a broader strategic partnership. The cooperation includes route expansion and additional flight capacity. As a result, airlines can meet rising international travel demand.
Saudi Arabia continues to position aviation as a tourism catalyst. Meanwhile, national branding increasingly integrates culture, travel, and technology. These combined efforts enhance destination awareness globally.
Industry observers note that aviation branding now plays a strategic role. Therefore, airlines increasingly support national economic diversification goals. Saudi Arabia continues to invest in tourism-led growth.
Looking ahead, Saudia plans further promotional initiatives. These projects aim to strengthen global connectivity and visitor engagement. Ultimately, aviation remains central to Saudi Arabia’s tourism vision.
