AI is reshaping how UAE residents plan and book trips, highlighting a major shift in the tourism industry. Recent studies show that more than 60% of residents use AI tools for trip planning, while 68% rely on them for bookings, signaling rapid technological adoption.
According to Musafir.com, the next growth phase will come from combining AI speed and personalisation with human expertise. This hybrid approach aims to provide travellers with efficient yet culturally aware experiences.
Artificial intelligence is moving from a back-end support role to becoming the first stop for travellers, particularly among younger generations. Instead of browsing multiple websites, users now ask conversational AI tools for curated itineraries, visa guidance, and destination comparisons. Analysts warn this shift could reduce traditional search-driven traffic as planning moves from “searching” to “asking.”
Moreover, affordability is evolving. Flexible payment plans, such as Travel Now, Pay Later, are becoming popular among millennials and Gen Z. These options are especially appealing for long-haul family trips to Europe and Asia. Partnerships with fintech providers and local banks have made these instalment plans easier to access, broadening travel opportunities.
Raheesh Babu, Chief Operating Officer at Musafir.com, noted that travel aspirations are stronger than ever, and flexible payments make them more achievable. He added that the combination of technology and financial options is driving demand across all traveller segments.
Vishal Arora, Chief Product & Technology Officer, emphasized that the future of travel lies in a hybrid model. AI offers speed, transparency, and personalisation, while human experts contribute empathy, contextual judgment, and cultural insight, ensuring richer travel experiences.
Industry experts suggest that UAE tourism will increasingly depend on AI-driven solutions to meet growing expectations. The integration of digital tools with human services is expected to create new economic opportunities, increase efficiency, and enhance customer satisfaction.
Looking ahead, travel companies are likely to expand AI capabilities further, while maintaining human support for nuanced decision-making. As AI travel trends continue to gain traction, the UAE could become a global leader in technology-enhanced tourism.
Overall, AI transforms the tourism landscape, offering residents smarter, faster, and more personalised travel experiences. The movement underscores the evolving role of technology in shaping modern travel choices.
