Rentify, a Dubai-based rental payments and property technology company, has launched Ally, an artificial intelligence agent that handles maintenance requests for rental properties from the first tenant message to the final invoice. The company described Ally as the first standalone AI maintenance agent for the UAE market in an announcement published by Property Time on October 26.
Ally is the fourth agent in Rentify’s Earn AI platform, which the company launched in June alongside a $2 million seed round. Rentify said customer portfolios linked to the wider platform represent more than 180,000 rental units and $3.4 billion in annual rent roll, according to REM Times, which noted the figures do not reflect the number of properties using Ally.
What the company does
Rentify started with a rent now, pay later service that lets tenants pay annual rent monthly while landlords are paid upfront. In February it launched Rentify Pay, a digital rent payment platform, and said it had offered flexible payment solutions to more than 10,000 rental units since its founding, according to The Fintech Times. The same month it announced a partnership with Mawarid Finance, a Sharia-compliant lender licensed by the UAE central bank, to finance monthly rent for eligible tenants.
Earn AI automates rent reminders, payment links, tenant onboarding and renewal alerts across a landlord’s portfolio. Ally adds maintenance. Tenants report a problem on WhatsApp by text, photo or video. The system classifies the issue, checks the unit’s maintenance contract, estimates the cost and applies the property manager’s approval rules before sending a vendor, then matches the invoice against the approved estimate. Higher-cost, safety-related or complex requests are passed to staff, and emergencies go to an on-call vendor.
“For a property manager, growth should not mean an equivalent increase in time spent chasing repairs,” co-founder and chief executive Rashed Hareb Al Mheiri said in the Property Time announcement.
The founders
Rentify was co-founded by Rashed Hareb Al Mheiri, the chief executive, and Rajneel Kumar, co-founder and chief operating officer. In October the company added Sudarshan Sarma as chief business officer, based in Dubai, according to Realty+, which reported that he brings more than two decades of experience across automotive, technology, digital platforms and e-commerce.
Funding and investors
Rentify said in its June 22 seed funding release that it had raised $2 million from a syndicate of real estate and fintech investors, bringing total funding to $2.5 million after a $500,000 pre-seed round closed in 2025. It did not name the investors. The company said the money would go toward improving Earn AI’s models, scaling its autonomous agents, expanding a program for property managers and entering its first international markets.
Traction and market
At the time of the seed round, Rentify said five paying enterprise customers were live on Earn AI: Gargash Real Estate, New Star Property Management, Arabian Acres Real Estate, Purecare Management and RSH Holiday Homes Rental, which together manage thousands of residential and commercial units, according to Gulf Business. The company has not disclosed revenue.
Rentify estimates, based on modeled analysis of its signed portfolio, that landlords without active revenue tools leave about 8% to 14% of potential annual rental income unrealized through pricing lag, unmanaged tenant churn and payment leakage. For the maintenance launch, it cited Dubai Land Department figures showing 1.38 million tenancy contracts worth AED126.4 billion in Dubai in 2025, and a TechSci Research estimate that the UAE facilities management market was worth $6.56 billion in 2024 and could reach $10.95 billion by 2030.
What’s next
Rentify said Ally is available now and is designed to work alongside existing property management systems and spreadsheets, with deployment depending on each customer’s systems and approval workflows. Kumar said the company’s longer-term aim is to connect rent payments, lease renewals and maintenance in one operating platform, REM Times reported. The company has not given a timeline for its international expansion.
This series earlier profiled Fortis, the Dubai-based AI restaurant operating system, and Ayan, the UAE startup helping brands adapt to AI-driven shopping.
