HSBC has launched its first wealth centre in Dubai, marking a significant expansion of its services for affluent clients in the Middle East. The new flagship, located inside the bank’s Jumeirah branch, aims to support the UAE’s fast-growing base of high-net-worth individuals.
It offers private meeting rooms, personalised advice, and tailored financial strategies to help investors protect and grow assets. The initiative highlights the UAE’s rising importance as a magnet for global wealth and investment. Furthermore, it reflects HSBC’s strategy to strengthen its international wealth management network.
According to recent data, the UAE expects to welcome almost 9,800 new millionaires in 2025, more than any other nation. These arrivals are projected to bring over $63 billion in investable funds, supporting a thriving financial ecosystem. In 2024, the country attracted 6,700 millionaires, again leading global rankings for net inflows of wealthy individuals.
Dubai now hosts the largest concentration of millionaires in the Emirates. Moreover, its reputation as a global hub continues to draw investors, entrepreneurs, and business leaders.
HSBC executives emphasised that client profiles are shifting as younger, tech-savvy investors pursue opportunities in technology, alternative assets, and sustainable industries. Dinesh Sharma, head of International Wealth and Premier Banking for the region, said the centre reflects the bank’s largest investment in its wealth business in two decades.
He explained that HSBC is enhancing both digital tools and physical facilities to meet client needs. Additionally, the centre supports Dubai’s ambition to become a leading wealth management hub.
The wealth centre Dubai also serves as a venue for networking, financial education, and exclusive events. Clients can access seminars, personalised sessions, and international products designed for cross-border investors. The launch complements HSBC’s growing suite of platforms, such as World Trader, which generated $800 million in trades last year.
Executives believe combining modern infrastructure with global expertise enhances customer confidence. This approach aligns with national strategies that encourage innovation, foreign investment, and economic diversification.
Globally, HSBC is opening similar wealth hubs in markets including China, Hong Kong, the UK, and Mexico. The UAE facility plays a central role in this broader strategy, linking clients with international opportunities.
As wealth centre Dubai operations expand, the bank expects to capture a larger share of the region’s sophisticated investor segment. This move strengthens HSBC’s position while supporting the Emirates’ long-term growth as a premier destination for capital and talent.
