Zain Group, a leading telecommunications provider in the Middle East and Africa, has introduced a groundbreaking Global M2M offering. This new solution aims to transform Machine-to-Machine (M2M) connectivity in the region. The offering allows Original Equipment Manufacturers (OEMs) worldwide to easily integrate their devices into multiple markets with one simple integration point. For the first time in the Middle East, companies can connect their devices without needing a local presence. The service ensures full compliance with local regulations while simplifying the process.
In collaboration with MAVOCO AG, Zain offers advanced connectivity management and control technologies. Customers can now enjoy self-service and open integration options. M2M connectivity enables devices to communicate wirelessly, creating smart devices that can exchange real-time information. This innovation opens new opportunities for businesses to operate more efficiently, grow faster, and improve customer satisfaction.
Zain already connects millions of devices across its network. The introduction of the Global M2M offering is set to expand the reach of connected devices in the region. Kamil Hilali, Zain’s Chief Strategy Officer, explained that this launch aligns with Zain’s new 4WARD strategy. The move aims to make Zain the go-to partner for businesses looking to enter the Middle Eastern market. It also solves the complex challenges OEMs face, such as local regulations and high integration costs.
The solution also addresses specific hurdles in markets like Saudi Arabia and Oman, where roaming restrictions have complicated operations for years. Zain’s Global M2M offering simplifies the integration process. It eliminates the need for dealing with multiple mobile network operators, cutting both costs and legal obstacles. The solution offers competitive roaming rates and global coverage, helping OEMs avoid the costs of setting up local operations.
Zain is targeting a wide range of industries with this offering, including car manufacturers, industrial equipment providers, smart meter suppliers, and companies involved in international logistics. According to IOT-Analytics, there are about 19 billion connected devices worldwide, a number that will double by 2030. This growth in connected devices creates a significant opportunity for Zain’s new service to meet rising demand.
With this launch, Zain is positioning itself as a leader in the M2M connectivity space. The company’s new offering will not only simplify device integration but also drive digital transformation across the Middle East. Zain’s strategic move is set to accelerate the region’s socio-economic development, making it a crucial player in global connectivity solutions.
