Snoonu, the Doha-based delivery and commerce app, has acquired BiteSight, a US social and video commerce startup backed by Y Combinator and SurgePoint Capital, the company said on Monday.
Financial terms of the deal were not disclosed.
Founded in 2023, BiteSight links short-form food videos with restaurant discovery and online ordering. Its app recorded more than 150,000 downloads in the United States and reached No. 2 in the US App Store’s Food & Drink category, according to Snoonu.
BiteSight raised $1.5 million from Y Combinator, SurgePoint Capital and executives from companies including Airbnb and Starbucks. It built its first audience in New York and San Francisco.
Snoonu said the deal adds content-led food discovery to its marketplace and delivery business. The company is seeking to grow beyond delivery into a broader technology and commerce platform.
“BiteSight has demonstrated the potential of connecting engaging food content with the ability to act on that discovery,” said Hamad Al Hajri, Snoonu’s founder and chief executive officer.
Al Hajri said Snoonu also wants to attract young innovators and entrepreneurs to Qatar.
BiteSight co-founder Bernardo Burboa Quiroga said joining Snoonu would combine the startup’s approach to social food discovery with Snoonu’s technology and regional reach. Co-founder Lucious McDaniel IV said building from Qatar would help the team reach new audiences.
Snoonu was founded in 2019. It operates across e-commerce, quick commerce, on-demand delivery, last-mile logistics and business-to-business services in Qatar.
