Digitalisation drives Sirma’s latest expansion as it launches Sirma ZSE in the UAE. The subsidiary will provide computer systems, network solutions, information technology, internet services, and cybersecurity consulting. This initiative strengthens Sirma’s regional presence and addresses growing client demand.
The company registered the subsidiary with an initial capital of 100,000 UAE dirhams (23,489 euros), divided into 1,000 shares. Julian Masliankov will lead Sirma ZSE as CEO and guide the new operations. Additionally, Sirma expects the subsidiary to deliver faster solutions to regional clients.
Earlier this month, the Financial Supervision Commission (FSC) approved Sirma’s prospectus for a dual listing on the Sofia and Frankfurt stock exchanges. This step expands the company’s international visibility and attracts a broader investor base. Consequently, Sirma positions itself for stronger global growth.
Sirma reported robust financial results in the first half of 2025. The consolidated net profit jumped to 1.01 million levs ($599,393/516,403 euro), up from 204,000 levs a year earlier. Revenue also increased by 26.98% to roughly 57.7 million levs. These results reflect the company’s operational efficiency and growth strategy.
The UAE subsidiary will support multiple sectors, including IT infrastructure, cybersecurity solutions, and digital transformation consulting. Therefore, Sirma strengthens its competitive advantage and regional market presence. Moreover, clients benefit from tailored technology services that improve efficiency and security.
Sirma shares traded 2.65% lower at 1.47 levs on the Bulgarian Stock Exchange as of 12:27 CEST on Wednesday. However, analysts emphasize the company’s upcoming dual listing and regional expansion as positive indicators for future growth.
Furthermore, the subsidiary aligns with global trends in digitalisation. Companies worldwide increasingly adopt advanced IT and cybersecurity solutions, and Sirma ZSE meets this growing demand. Consequently, the UAE hub enhances the company’s service delivery and regional responsiveness.
Sirma’s management actively pursues partnerships and contracts in government, finance, and private sectors. By leveraging European expertise and local operations, the company strengthens its market position. Additionally, the UAE subsidiary complements Sirma’s existing services, particularly in cybersecurity, network management, and IT infrastructure.
The company highlighted that the launch coincides with strong H1 2025 performance. This success provides a solid foundation for investments and supports long-term growth plans. Moreover, Sirma ZSE enables faster adoption of innovative solutions in the Middle East.
Going forward, Sirma plans to expand its GCC presence and increase client engagements. This strategy integrates European technological expertise with regional needs. Overall, Sirma ZSE demonstrates the company’s commitment to digitalisation-led growth and innovation.
