The MAGRABi acquisition of Kefan Optics will create a major shift in Kuwait’s eyewear market. With this bold move, MAGRABi Retail Group will soon operate over 40 stores across the country.
Specifically, the proposed MAGRABi acquisition involves buying 100% of Kefan Optics’ share capital. As one of the largest eyewear retailers in Kuwait, Kefan Optics brings significant value to the table.
However, MAGRABi will retain the Kefan brand, blending it with MAGRABi’s customer-first approach.
Moreover, this acquisition aligns with MAGRABi’s plan to boost omnichannel excellence. Customers will experience seamless integration between digital and physical channels.
At the same time, this deal raises MAGRABi’s regional footprint to over 350 stores. The Group will operate in seven countries: Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain, and Egypt. With this, the MAGRABi acquisition positions the company as a dominant force in MENA’s eyewear industry.
Additionally, the move also follows MAGRABi’s recent integration of Rivoli Vision. That earlier deal already brought strong synergies and cost savings. Now, with the addition of Kefan Optics, the Group expects even more operational gains.
Founded in 1978, Kefan Optics began as a family-owned store and has since evolved into a leader in Kuwait’s optical retail sector. It maintains a significant presence in co-op societies and malls.
Interestingly, Kefan also entered manufacturing with a Nikon lens joint venture. However, that part of the business is not part of the MAGRABi acquisition.
Still, the MAGRABi acquisition will reshape customer experience in Kuwait. Refreshed stores will deliver premium service and raise industry standards. MAGRABi’s customer-centric model will guide these enhancements at every step.
Notably, profitability has remained strong for MAGRABi, with double-digit growth last year. The company expects this momentum to continue in the coming year. Efficiency gains from Rivoli Vision and now Kefan will boost long-term performance.
Ultimately, the MAGRABi acquisition is not just about expansion. Rather, it reflects a long-term strategy to dominate the market while honoring local roots. This deal paves the way for MAGRABi’s continued leadership in the eyewear industry across the region.
