Oman’s creative industries are becoming a major force in the country’s economic diversification strategy. These industries connect cultural heritage with innovation, supporting the ambitions of Oman Vision 2040. By combining tradition with modern business opportunities, the sector is unlocking new paths for growth.
Creative industries in Oman include traditional crafts, fine arts, literature, publishing, music, cinema, design, and digital media. Dr Salim bin Mohammed al Hinai from the University of Nizwa highlighted how these industries turn innovative ideas into products and services. He noted significant development in the Omani dagger industry, silver jewellery, and traditional weaving. In addition, he pointed to rapid growth in graphic design, film production, and cultural events.
Furthermore, these activities boost national identity while generating economic returns. They create jobs in design, crafts, and content creation. They also link heritage with modern products that attract cultural tourism. According to Dr Hinai, the sector offers high value at low investment costs and opens the door for global partnerships. These collaborations promote Omani culture on an international stage.
For Badriya bint Mohammed al Fouriya of the Authority for Small and Medium Enterprises Development, the creative industries in Oman also empower entrepreneurs. She explained how her organization supports innovators through training, technical advice, incubation programs, and financing. In addition, Riyada partners with cultural, educational, and community groups to invest in Omani intellectual heritage. This approach ensures renewed cultural content that remains rooted in tradition.
Moreover, she stressed that the sector can improve competitiveness and generate steady income. With the right laws and skilled national talent, the industry can expand rapidly. She emphasized that strategic planning is essential for achieving these goals.
Cultural experts also recognize the symbolic value of heritage-based industries. Murtadha bin Abdul Khaliq al Lawati, Director General of the Place and People Museum, said traditional crafts serve as cultural expressions of identity. While he supports innovation, he warned against altering heritage products in ways that damage authenticity. He called for preserving iconic items like the Omani dagger in their original form.
In Nizwa, entrepreneur Khalid bin Sulaiman Ambusaidi’s “Nuzul al Manazel” project restores heritage houses using traditional materials. He keeps original structures intact to preserve their cultural significance. These projects promote Oman globally as a country that values its heritage. Ambusaidi believes the creative industries in Oman will thrive if experts tell the stories behind heritage sites and use technology for promotion.
Ultimately, Oman’s creative industries are emerging as a powerful economic and cultural resource. They connect the past with the present while driving new business opportunities. With innovation and preservation working together, the sector can deliver sustainable growth.
