Saudi Arabia’s SMC Group has renewed its strategic partnership with beIN Media Group, securing an exclusive role in managing advertising sales across 23 MENA markets. The Saudi media deal includes all beIN’s premium sports and entertainment channels, including the flagship beIN Sports network. This renewal strengthens both companies’ positions in the competitive media industry. It also opens the door for expanded advertising opportunities for regional and global brands.
The media deal covers more than 20 premium channels, offering advertisers unmatched reach to audiences across sports and entertainment. Through this partnership, brands gain access to cutting-edge campaigns that engage millions. The agreement reflects a shared commitment to delivering impactful and measurable results. Moreover, it builds on the companies’ earlier successes and strengthens their leadership in the media and advertising sectors.
Furthermore, executives from both companies attended a signing ceremony at beIN’s regional headquarters in Doha. The event underscored their shared vision to innovate in the sports advertising market. Both parties plan to combine premium content with advanced marketing strategies to drive growth. This approach aligns with the fast-paced evolution of media consumption in the region.
Mohammad Al-Subaie, CEO of beIN MENA, expressed enthusiasm about continuing the partnership. He noted that the collaboration has played a vital role in the network’s commercial achievements, especially after landmark sporting events. He emphasized that their efforts deliver creative and engaging brand experiences to millions. This allows advertisers to connect with audiences in meaningful ways while expanding market presence.
From his perspective, Mohamed Al-Khereiji, Chairman of SMC Group, highlighted how the Saudi media deal reinforces SMC’s position as a regional advertising leader. He pointed out that the renewal comes at a time of rapid economic growth and major investment in the Middle East. He also shared plans to boost performance using the latest digital tools and artificial intelligence technologies.
Moreover, SMC intends to integrate advanced technology with high-quality content to create stronger campaigns. The group will focus on tailored advertising strategies that meet evolving client needs. This targeted approach will ensure better audience engagement and improved sales results. Both companies believe this will set new industry benchmarks for media and sports advertising in the region.
Ultimately, the renewed Saudi media deal reflects long-term trust and strategic alignment between beIN and SMC. It positions both companies to capitalize on market growth and deliver lasting value to their clients. By merging expertise in content and technology, they aim to lead the MENA advertising landscape well into the future.
