Seera revenue increased during the second quarter of 2026 as stronger Hajj demand supported the Saudi travel company. The company also benefited from recovering travel activity during the period.
Revenue reached SAR1.25 billion during the quarter ended June 30. That represented a 4 percent increase from the same period last year.
The company operates several businesses across travel, car rentals, and hospitality. Its performance reflected mixed demand across those divisions.
Almosafer, Seera’s travel business, recorded stronger booking activity during the quarter. Its net booking value increased by 5 percent year over year.
Net booking value tracks the total value of travel reservations made through the business. The improvement showed stronger consumer travel demand despite regional uncertainty.
The Hajj and Umrah business delivered the strongest performance during the quarter. Its net booking value jumped 43 percent to SAR257 million.
That increase marked the segment’s highest quarterly growth during the period. Stronger pilgrimage activity helped counter weakness across other parts of the company.
Hajj travel created significant momentum for Seera during the second quarter. More pilgrims contributed to higher bookings and improved performance.
Meanwhile, corporate and government travel faced considerable pressure. Net booking value in that segment dropped 25 percent during the quarter.
Regional tensions reduced demand for business travel among government and corporate customers. As a result, fewer business trips affected the segment’s overall performance.
The company also reported weaker results from its car rental business, Lumi. Revenue from the division declined 5 percent year over year.
Lower demand contributed to Lumi’s decline during the quarter. The business also operated with a smaller vehicle fleet during the period.
However, Seera’s hospitality operations delivered another positive result. Revenue from the segment increased 8 percent compared with the previous year.
Higher room sales supported the hospitality division. In addition, stronger average daily rates helped lift overall revenue.
Seera also reported a notable improvement in quarterly profitability. Net profit reached SAR80 million during the second quarter.
The company attributed the profit increase to stronger operating performance. It also benefited from several one-time financial factors.
Earnings before interest, taxes, depreciation, and amortization increased 37 percent. A one-time income item contributed to that improvement.
The company also recorded gains connected to asset disposals. In addition, proceeds linked to Careem convertible notes supported earnings.
Those factors helped strengthen quarterly profitability beyond the underlying operating performance. Therefore, investors may assess recurring results separately from those exceptional gains.
Seera revenue also showed resilience despite challenging regional conditions. The company managed to grow overall revenue while some divisions faced weaker demand.
The first half of 2026 delivered an even stronger earnings performance. Net profit increased roughly threefold compared with the previous year.
However, investors remained cautious about the company’s outlook. Seera shares ended the latest session at SAR19.93.
The stock slipped 0.4 percent during the session. It has also fallen by more than 25 percent since the start of 2026.
The contrasting business results highlight different trends across Saudi Arabia’s travel sector. Pilgrimage travel continued to provide strong support for Seera.
At the same time, corporate travel remained vulnerable to regional developments. Car rentals also faced pressure from weaker demand and fleet changes.
Hospitality offered another source of growth for the company. Higher occupancy and stronger room rates supported that division.
Going forward, Seera will likely monitor travel demand across its main business segments. The company also faces changing conditions across regional tourism markets.
Hajj and Umrah activity could remain an important growth driver. Meanwhile, a recovery in corporate travel could provide additional support.
Overall, Seera entered the second half with mixed operating trends. Strong pilgrimage bookings and hospitality growth helped balance weakness elsewhere.
The latest Seera revenue results therefore point to a resilient but uneven business performance. Future results will depend on travel demand and regional market conditions.
