Amazon Payment Services has partnered with Tamara to strengthen Tamara UAE payment solutions for merchants across the UAE and Saudi Arabia. This partnership responds to increasing consumer demand for flexible and transparent digital payment options.
The collaboration brings Tamara’s Shariah-compliant “buy now, pay later” (BNPL) services into Amazon Payment Services’ growing portfolio. Customers can now split purchases into four equal payments, creating a hassle-free shopping experience. Businesses benefit from higher sales, reduced cart abandonment, and improved customer loyalty.
Peter George, managing director of Amazon Payment Services MENA, stressed the importance of meeting modern customer needs. He explained that adding Tamara UAE payment solutions supports businesses in unlocking new revenue streams while improving customer satisfaction. This move reflects the company’s commitment to innovation in the region’s digital payment ecosystem.
Sami Louali, executive vice president at Tamara, expressed enthusiasm for the collaboration. He noted that Tamara focuses on delivering payment experiences that support both businesses and their customers. By joining forces with Amazon Payment Services, Tamara can expand its reach in key markets, including the UAE and Saudi Arabia, while helping merchants grow sustainably.
Currently, Amazon Payment Services provides a variety of BNPL and installment plans through partnerships with over 25 banks across the UAE, Saudi Arabia, Egypt, and Jordan. With Tamara UAE payment solutions integrated, businesses can now cater to both debit and credit card users, widening their customer base significantly.
Merchants gain access to advanced dashboards, simplified reconciliation tools, and a single integration for multiple payment options. This enables them to stay ahead in the fast-evolving digital payments landscape. Businesses can focus on enhancing the customer journey while relying on streamlined payment processes.
Industries such as e-commerce, healthcare, education, fashion, lifestyle, and travel stand to benefit greatly from this partnership. Flexible payments empower consumers to manage expenses better, which increases their confidence and spending power. As a result, businesses experience stronger conversion rates and higher average transaction values.
This strategic move underlines how financial technology continues evolving to meet changing consumer preferences. Amazon Payment Services and Tamara aim to give businesses the tools to thrive in competitive markets while offering customers greater convenience.
The Tamara UAE payment solutions partnership positions both companies as key players in transforming digital payments across the region. It ensures merchants can deliver seamless, flexible payment experiences that foster customer loyalty and drive long-term growth.
