Ooredoo Qatar has entered a strategic agreement with McKinsey & Company to advance its digital transformation plans. The partnership will focus strongly on artificial intelligence and emerging digital technologies. Meanwhile, the telecom company aims to create new opportunities through stronger technology capabilities. Ooredoo Qatar also expects the initiative to support sustainable growth and long-term value.
The agreement brings together Ooredoo Qatar and McKinsey & Company as the company expands its transformation strategy. Ooredoo Qatar Chief Executive Officer Sheikh Ali bin Jabor bin Mohammad Al-Thani signed the agreement. McKinsey Global Managing Partner Bob Sternfels also signed the strategic agreement. Together, the companies will focus on practical applications for digital technologies and AI.
The collaboration supports Ooredoo Qatar’s broader efforts to modernize its operations. Furthermore, the company wants to use technology to improve services and strengthen business performance. Digital tools can help companies respond faster to changing customer expectations. Therefore, Ooredoo sees technology investment as an important part of its future strategy.
Artificial intelligence will play a central role in the company’s transformation plans. Ooredoo intends to expand AI use across several areas of its business. These areas include operations, customer engagement, and services for enterprise clients. Consequently, wider AI adoption could reshape how the company manages daily activities.
Earlier this year, Ooredoo Qatar introduced a Strategic Digital and AI Transformation Program. The program aims to accelerate artificial intelligence adoption across the company. Moreover, it targets operational improvements and stronger customer experiences. The initiative also supports the company’s broader technology strategy.
The latest agreement builds on that earlier transformation program. It also strengthens Ooredoo’s focus on digital capabilities across its business. Meanwhile, McKinsey will support the company as it develops new approaches. The partnership aims to turn strategic plans into measurable business outcomes.
The company also expects digital transformation to create value for several groups. Customers could benefit from more advanced services and improved digital experiences. Employees could gain access to stronger technology tools and capabilities. Furthermore, business partners could benefit from more efficient collaboration and services.
Qatar continues to promote digital development through its national economic plans. The country’s National Vision 2030 places strong emphasis on technology and economic development. Ooredoo’s transformation program aligns with those broader national objectives. As a result, the company can contribute to Qatar’s expanding digital economy.
The partnership also highlights the growing importance of AI across the telecommunications industry. Telecom companies increasingly use technology to improve operations and customer interactions. At the same time, AI can support new enterprise services and digital products. Ooredoo therefore sees advanced technology as a key part of future competitiveness.
Sheikh Ali bin Jabor said the agreement aims to produce measurable results. He also highlighted the importance of creating lasting value for customers, employees, and partners. Moreover, he linked the initiative to Qatar’s digital future. The company now plans to build on its existing transformation efforts.
Overall, Ooredoo Qatar is increasing its focus on artificial intelligence and digital innovation. The McKinsey agreement adds another step to its wider transformation strategy. Meanwhile, the company continues developing technology across operations and customer services. These efforts could support its long-term growth and Qatar’s wider digital ambitions.
