Apple foldable plans are expected to dominate the company’s September 9 event. Apple could introduce its most significant iPhone changes in several years. The event will also showcase two new Pro models and other devices.
Apple will hold its major product event on Wednesday, September 9. The presentation will begin at 9pm UAE time. The launch will mark John Ternus’s first major iPhone event as Apple’s chief executive. Ternus took over from Tim Cook on September 1. Cook led the company for 15 years before stepping down.
The event invitation has generated considerable attention among technology watchers. Its design features Apple’s Liquid Glass visual style and a split logo. That design has fueled speculation about Apple’s first foldable smartphone. Several reports expect the company to introduce a premium Ultra model. Meanwhile, the standard iPhone 18 could remain absent from the event.
Apple may instead divide its next iPhone generation across two launch periods. The Pro models could arrive first during September. The standard iPhone 18 may follow during 2027. This approach would represent a major change from Apple’s traditional launch strategy.
The rumored Apple foldable could feature a book-style design. Its shape may resemble other large folding smartphones already available. Reports suggest Apple could use a smaller outer screen and larger internal display. The outer screen could measure between 5.3 and 5.5 inches. Meanwhile, the internal screen could measure between 7.6 and 7.8 inches.
Apple could also focus heavily on reducing the visible display crease. Reports suggest engineers have worked toward a much less noticeable folding mark. However, Apple has not confirmed these specifications. The company has also provided no official details about the device.
The rumored Ultra model could include two rear cameras. Both cameras may use 48-megapixel sensors. The setup could include wide and ultra-wide cameras. However, the device may not include a dedicated telephoto camera. That omission could attract attention because of the expected premium price.
The phone could also replace Face ID with Touch ID. The fingerprint sensor may sit inside the power button. This approach could help Apple manage space inside the folding design. However, these details remain unconfirmed before the official presentation.
Price remains another major question surrounding Apple’s potential foldable device. Industry forecasts place the starting price between $2,000 and $2,300. That range could translate into roughly Dh8,500 to Dh9,800 in the UAE. Apple’s final UAE pricing could differ after the company announces the device.
The iPhone 18 Pro and Pro Max could provide the more conventional upgrades. Both models may receive Apple’s next-generation A20 Pro processor. The chip could use a smaller manufacturing process than the current generation. Apple may also reduce the size of the Dynamic Island.
Some Face ID components could move beneath the display. Such a change could give the screen a cleaner appearance. However, Apple has not confirmed whether the technology will arrive this year.
Camera upgrades could also feature during the presentation. The main camera may receive a variable aperture system. Apple could limit that feature to the Pro Max model. The technology would allow the camera to adjust its aperture for different lighting conditions.
The front camera could also receive an upgrade. Reports suggest Apple may increase its resolution from 18 megapixels to 24 megapixels. The Pro models could therefore deliver improvements across several photography features.
Apple may also introduce new colors for the Pro lineup. Dark Cherry and Sky Blue have appeared frequently in recent speculation. Silver and Black could also remain available. However, Apple will confirm the final color selection during its event.
Pricing could become another important issue for UAE customers. Forecasts suggest Apple may increase prices by around $100 across the lineup. The iPhone 18 Pro could therefore start near Dh5,099 in the UAE. Meanwhile, the Pro Max could start around Dh5,549.
The standard iPhone 18 could arrive several months after the Pro models. Reports indicate Apple may move its release toward early 2027. The company could therefore separate its premium and standard models more clearly.
The delayed standard model could affect customers seeking a lower-cost entry point. Buyers wanting the newest Pro technology may need to pay more this year. At the same time, customers could wait for the standard model’s later release.
Apple may also introduce several other products during the September event. The Apple Watch Series 12 could join the announcement lineup. The company may also reveal the Apple Watch Ultra 4. Both watches could receive faster processors and additional health features.
New AirPods models could also appear during the presentation. Apple may introduce two AirPods 5 versions. One model could offer active noise cancellation. The other version could focus on a lower price.
For UAE customers, availability could vary across different products. The Apple foldable may face tighter initial supply than the Pro models. Reports suggest Apple could produce fewer foldable units during its first year.
That limited supply could create longer waiting periods in some markets. UAE availability will depend on Apple’s regional launch strategy. The company has not confirmed the local release schedule for the foldable.
Pre-orders for the new Pro models could begin shortly after the event. Customers may see pre-orders open around September 12. Retail availability could follow around September 18. However, Apple must confirm the exact UAE schedule.
The September event could therefore mark a major turning point for Apple’s iPhone strategy. The company may introduce a foldable design alongside its traditional premium models. At the same time, Apple could delay the standard iPhone 18.
The combination of new designs, higher prices, and staggered releases could reshape Apple’s lineup. UAE customers will closely watch the company’s official announcements. The Apple foldable could attract the most attention if Apple confirms its debut. Meanwhile, the Pro models could offer the immediate upgrade option for customers.
